Official launch: June 15, 2026 — Washington D.C.  ·  Coordinated with Israel's Foreign Ministry & Israeli Embassy  ·  Fall 2026 launch campuses forming now
ROC
ROC Logo
A Be A Mensch Foundation Initiative

RESILIENCE
ON CAMPUS

ROC — Building the Inner Armor
Developed in partnership with Rabbi Avi Landa, MS, LCPC, NCC & Gina Ross, MFCT

Jewish students don't just need legal protection or advocacy training. They need an inner operating system — the skills to stay grounded, regulate fear, communicate under pressure, and recover after hostile encounters. ROC delivers that.

Official Launch
June 15, 2026 — Washington, D.C.
With Israel's Foreign Ministry & Israeli Embassy
5
Core Capacities Built
5
Launch Campuses — Fall 2026
100
Campus Vision — 5 Years
The Challenge

A HUMAN PROBLEM, NOT JUST A LEGAL ONE

Antisemitism on campus is not only a legal or political problem. It is a human one.

Jewish students — and many of their Christian Zionist allies — are silencing themselves, withdrawing from community, and losing confidence in their identity. They came to campus for an education. Instead, many are navigating daily hostility, ideological pressure, and social isolation.

The existing response ecosystem — reporting tools, advocacy training, legal resources, institutional pressure — is necessary. But it leaves a critical gap: the student's inner operating system.

No one is systematically training students how to stay grounded, regulate fear, communicate under pressure, support each other, and recover after a hostile encounter.

"This program will provide students with a much-needed inner armor."

— Shabbos Kestenbaum, Campus Advocate
The Response Ecosystem — And The Gap
ADL — Reporting & confronting antisemitism
Hillel / Chabad / Meor — Community & campus support
StandWithUs — Student advocacy training
Legal resources — Institutional pressure tools
What's needed along with the above is to train the student underneath all this — their inner resilience, emotional regulation, and identity strength. That is what ROC does.
The Program

FIVE CORE CAPACITIES.

The ROC Campus Resilience Curriculum is a skills-based program that builds the student from the inside out — so they can face hostility without being defined by it.

01
Emotional Regulation
Recognizing and managing fear, shame, and anxiety before they take over.
02
Self-Confidence & Inner Strength
Building identity that hostile environments cannot easily destabilize.
03
Communication & Relationships
Empathy, boundaries, and language that de-escalates rather than inflames.
04
Response Skills
Practical tools for facing bullying, antisemitism, and ideological aggression with calm and clarity.
05
Recovery
Stabilization and return-to-function after a difficult encounter.
Capstone Session: Rooted and Ready
Connecting the skills students have built to Jewish identity, belonging, learning, and community. A culminating session that ties inner resilience to the deeper roots of who they are.
Our Edge

WHERE ROC FITS — AND WHY IT MATTERS

ROC doesn't compete with existing organizations. It completes the ecosystem by going deeper — to the person who has to navigate all of it.

Organization What They Do What They Don't Address
ADL Report and confront antisemitism at the institutional level The student's inner state during and after the incident
Hillel / Chabad / Meor Community, belonging, Jewish life on campus Resilience skills for hostile encounters
StandWithUs Advocacy, debate training, political activism Emotional regulation and identity stability
ROC ★ Builds the inner operating system — so students can use every other resource without burning out ROC strengthens the student underneath all of that.
Vision & Urgency

WHY THIS. WHY NOW.

NOW
Today
Jewish students across North America face rising hostility, social isolation, and identity pressure — with no systematic inner-resilience support.
Jun
June 15, 2026 — Washington D.C.
Official ROC announcement coordinated with Israel's Foreign Ministry and the Israeli Embassy. National visibility. Institutional partnerships activated.
F26
Fall 2026
Five campus launches. Real students. Real environments. Measurable outcomes. Proof of model.
5yr
5-Year Vision
100 campuses across North America. A generation of students equipped with the inner tools to thrive — not just survive.
12 Years of Proven Foundation
Be A Mensch Foundation

Twelve years of successful social unity work in Israel — helping people comfortably dialog about uncomfortable topics. BAM's unity work now extends to North American campuses through the ROC initiative.

100
Campus Goal — North America
5
Launch Campuses — Fall 2026
Voices From The Field

HEAR WHAT PEOPLE ARE SAYING

Gina Ross on Resiliency
Trauma expert Gina Ross MFCC notes the power and essentiality of resilience as a stabilizing force when students are harassed on campus for their identity.
Avi Landa on the Be A Mensch Resilience Program
Rabbi Avi Landa LCSW, an expert on dealing with various forms of bullying, comments on the Be A Mensch Campus Resilience program.
Shabbos Kestenbaum on the Be A Mensch Campus Resilience Program
Articulate commentator Shabbos Kestenbaum shares his comments on BAM's innovative campus resilience program for Jewish students and their non-Jewish allies.
The Be A Mensch Campus Resilience Program
Gavriel Sanders, spokesman for the Jerusalem-based Be A Mensch Foundation, introduces the Campus Resilience Program.
The Team

BUILT BY EXPERTS

ROC is developed by the Be A Mensch Foundation in partnership with leading voices in clinical resilience and trauma healing.

Be A Mensch Foundation
Program Developer & Lead Organization
Twelve years of successful social unity work in Israel. Helping people comfortably dialog about uncomfortable topics across communities, cultures, and ideological divides. Now bringing that expertise to North American campuses through ROC.
Rabbi Avi Landa
Rabbi Avi Landa, MS, LCPC, NCC
Clinical & Curriculum Lead
Licensed Clinical Professional Counselor. Director of Education at Amudim. Nationwide presenter with extensive experience in adolescent and young adult resilience education. Rabbinical ordination from Ner Israel. Masters in Counseling from Johns Hopkins University.
Gina Ross
Gina Ross, MFCT
Trauma & Resilience Specialist
Founder & President, International Trauma-Healing Institute (US & Israel). Co-founder of the Israeli Trauma Center at Herzog Hospital, Jerusalem. Creator of EmotionAid®. Senior faculty trainer in Somatic Experiencing. Lectured at the United Nations. Trauma tools deployed at scale following October 7.
Shabbos Kestenbaum
Campus Advocate
"This program will provide students with a much-needed inner armor."
Featured Interviews

HEAR FROM THE FIELD

Gavriel Sanders
Gavriel Sanders
Interviewer
Rabbi Avi Landa
Rabbi Avi Landa
Clinical & Curriculum Lead

In an exclusive interview with Rabbi Avi Landa, Gavriel Sanders explores "what's under the hood" of the ROC curriculum, clarifying how students benefit from the skill sets gained through the course.

Listen to Exclusive Interview
Gavriel Sanders
Gavriel Sanders
Interviewer
Tamar Schwarzbard
Tamar Schwarzbard
Founder, Brandwidth

Gavriel Sanders interviews Tamar Schwarzbard, founder of digital marketing firm Brandwidth, in an insightful discussion about the challenges Jewish Gen Z students face on today's hostile campuses.

Listen Now